Privacy Policy

1. Introduction

Royal Gorge Rafting (“we,” “us,” or “our”), located at 45045 W US Hwy 50, Canon City, CO 81212, operates the website royalgorgerafting.net (the “Site”) and the Royal Gorge Rafting mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, use our App, or interact with our services.

By using our Site or App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site or use our services.

2. Information We Collect

2.1 Personal Information You Provide

When you interact with our services, you may provide us with:

• Contact information: name, email address, phone number, mailing address
• Booking information: trip selections, dates, party size, participant names and ages
• Payment information: credit card or debit card numbers (processed securely through our third-party payment processor)
• Health and safety information: medical conditions relevant to participation, emergency contact details
• Waiver information: liability waiver signatures, parental consent for minors
• Account information: username, password, profile preferences
• Communications: messages sent through our contact form, email correspondence, phone call records

2.2 Information Collected Automatically

When you visit our Site or use our App, we may automatically collect:

• Device information: IP address, browser type and version, operating system, device identifiers
• Usage data: pages visited, time spent on pages, referring URLs, click patterns
• Location data: approximate geographic location based on IP address
• Cookies and tracking technologies: session cookies, persistent cookies, web beacons, and similar technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and managing trip bookings and reservations
• Communicating trip confirmations, reminders, and updates
• Processing payments and refunds
• Ensuring participant safety and managing liability waivers
• Responding to inquiries and providing customer support
• Sending promotional offers and newsletters (with your consent)
• Improving our website, app, and services
• Analyzing usage patterns and site performance
• Complying with legal obligations
• Preventing fraud and ensuring security

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our Site. You can control cookie preferences through our cookie consent banner displayed when you first visit the Site. Types of cookies we use include:

• Essential cookies: Required for basic site functionality (session management, security)
• Analytics cookies: Help us understand how visitors use our Site (Google Analytics, Vercel Analytics)
• Marketing cookies: Used to deliver relevant advertisements and track campaign performance

You can disable non-essential cookies through the cookie consent banner or your browser settings. Note that disabling certain cookies may affect site functionality.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Payment processors, email service providers, analytics providers, and cloud hosting services that help us operate our business
• Legal requirements: When required by law, court order, or governmental regulation
• Safety: When necessary to protect the safety of our guests, employees, or the public
• Business transfers: In connection with a merger, acquisition, or sale of assets

6. California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You may request that we disclose what personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell personal information. However, if this practice changes, you will have the right to opt out.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at info@royalgorgerafting.net or call (719) 275-7238. We will respond to verifiable consumer requests within 45 days.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, secure payment processing through PCI-DSS compliant providers, and access controls for our internal systems. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Booking records and waivers are retained for a minimum of 7 years for legal and safety purposes. You may request deletion of your data at any time, subject to legal retention requirements.

9. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. Booking information for minor participants is collected from their parent or legal guardian. If you believe we have collected information from a child under 13 without parental consent, please contact us immediately.

10. Third-Party Links

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Royal Gorge Rafting
• 45045 W US Hwy 50, Canon City, CO 81212
• Phone: (719) 275-7238
• Email: info@royalgorgerafting.net